Michael Patrick Brady

I’m quoted in today’s New York Times, in the technology section, expounding on the differences between male and female television consumers.

“Spouse acceptance factor” is a phrase often tossed about at DigitalAdvisor (www.digitaladvisor.com), an online information and shopping site for consumer electronics based in Cambridge, Mass. And that spouse, explained Mike Brady, the Web site’s editor, is usually a woman. “If a man brings home a big whooper of a television, the woman is going to say, ‘That’s stupid; it’s too big for the wall,’” he said. Mr. Brady said that men and women tended to have radically different approaches to televisions in the home. “Men want the TV to dominate the room,” he said “Women look more at the TV to not be the centerpiece of the room, but more of an accent piece.”

As anyone else who’s ever been quoted by a newspaper reporter knows, what ends up between the quotation marks is usually closer to the spirit of what you said than the actual words. The “Whooper” phrase was actually said by a co-worker, and mis-attributed to me. I’m pretty satisfied with it, otherwise.

Read the article here